We’re Paterson Associates.

We help brands find their place in the world. We create and strengthen brands. We shake them up, find their energy, clarify what they stand for and help them to stand out in a busy world.

  • Emirates
  • Riverside
  • Star Alliance
  • Citi
  • First Direct
  • Kestrel
  • Berry Bros. & Rudd
  • Frog Capital
  • Shell
  • The Marvellous Meat Company
  • Order Dynamics
  • The University of Oxford
  • INSEAD
  • Museum of Liverpool
  • Emirates
  • Riverside
  • Star Alliance
  • Citi
  • First Direct
  • Kestrel
  • Berry Bros. & Rudd
  • Frog Capital
  • Shell
  • The Marvellous Meat Company
  • Order Dynamics
  • The University of Oxford
  • INSEAD
  • Museum of Liverpool

Working with long term partners L&Co, www.l-and-co.com we developed the brand strategy for cloud software business eCommera and helped them unify their global subsidiaries under a single brand – OrderDynamics. 

More intelligent commerce

Order Dynamics is a retail software company that makes it easier for companies to transact with their customers wherever they are, to take smarter decisions quickly and to grow profitably. They do this by designing commerce platforms and order management systems that combine with a predictive analytics application to connect and analyse all of a company’s data. This provides daily, actionable insights that reduce trading friction and increase profitability.

The "Order" - the moment of truth

The new symbol illustrates the idea of the customer order, the retailers’ moment of truth, when demand and supply meet. Reflecting one of their ideals of making the complex simple, L&Co built the visual identity around circles, icons and connection points.