Working with long term partners L&Co, www.l-and-co.com we developed the brand strategy for cloud software business eCommera and helped them unify their global subsidiaries under a single brand – OrderDynamics.
Order Dynamics is a retail software company that makes it easier for companies to transact with their customers wherever they are, to take smarter decisions quickly and to grow profitably. They do this by designing commerce platforms and order management systems that combine with a predictive analytics application to connect and analyse all of a company’s data. This provides daily, actionable insights that reduce trading friction and increase profitability.
The new symbol illustrates the idea of the customer order, the retailers’ moment of truth, when demand and supply meet. Reflecting one of their ideals of making the complex simple, L&Co built the visual identity around circles, icons and connection points.