We’re Paterson Associates.

We help brands find their place in the world. We create and strengthen brands. We shake them up, find their energy, clarify what they stand for and help them to stand out in a busy world.

  • Emirates
  • Riverside
  • Star Alliance
  • Citi
  • First Direct
  • Kestrel
  • Berry Bros. & Rudd
  • Frog Capital
  • Shell
  • The Marvellous Meat Company
  • Order Dynamics
  • The University of Oxford
  • INSEAD
  • Museum of Liverpool
  • Emirates
  • Riverside
  • Star Alliance
  • Citi
  • First Direct
  • Kestrel
  • Berry Bros. & Rudd
  • Frog Capital
  • Shell
  • The Marvellous Meat Company
  • Order Dynamics
  • The University of Oxford
  • INSEAD
  • Museum of Liverpool

Working with Paul Barlow from L&Co, www.l-and-co.com, we recently developed a brand strategy to support investment specialists Kestrel Investment Partners next phase of growth www.kestrelip.com

Trust and performance are critical

With the poor reputation that has surrounded the wealth management sector over the past few years, trust and performance over the long term are critical. We first defined a vision where investors can balance financial return with sustainable growth through stable but modest returns. It followed that Kestrel’s purpose was to be a long term partner who puts their investors’ capital to work though sound and disciplined investment habits.

Creating a clear and precise visual style

In this context we needed to create a clear, precise looking design for Kestrel. A look that conveyed their perceptive, focused, steady character and supported their values of partnership, performance and integrity. With the inherited name lending so many attributes we only needed a visual nudge to bring the identity to life. All the imagery was selected to suggest Kestrel’s view of the world.